.:: premier media ::.

Premier Media

Premier Media is a Harrisburg, Pennsylvania based outdoor advertising company that offers customers in western Pennsylvania, eastern Pennsylvania, central Pennsylvania and New York State outdoor advertising solutions through static billboards, mobile billboard trucks and digital billboards. Static billboards, mobile billboards and digital billboards offered by Premier Media can be found at most strategic thoroughfares through eastern and central Pennsylvania and in southwestern New York. To learn more about Premier Media and our 10 year reputation as a customer focused outdoor advertising company please call us at (717) 737-7979 or e-mail at info@premiermediapa.com.

What Is Digital Outdoor?

Digital billboards have been getting a lot of attention in the outdoor industry. And rightfully so. Simply put, they provide a more effective medium for advertisers who want to reach their audience with timely
and relevant marketing messages and they increase revenue potential
for billboard operators. We’re just beginning this revolution in outdoor advertising. Of the approximately 450,000 billboards in the US, fewer
than 1,000 have been converted to digital.

Digital billboards display static content that typically change every
4 – 10 seconds, depending on state and local regulations. Premier Media's outdoor boards are in compliance with the Outdoor Advertising Association of America’s Code of Industry Practices in that they do not feature animation, flashing lights, scrolling, or full-motion video.

Aside from the benefits to advertisers and billboard operators, law
enforcement and community groups are also benefiting from the flexibility and power of digital outdoor. Digital billboard operators have made space available to announce everything from community events such as concerts and council meetings to public safety notices such as Amber Alerts and severe weather warnings.

Features & Benefits

Flexibility	Customize and adapt your digital program to meet time-sensitive needs.
Efficiency	Ability to react to what works. Eliminates time and printing costs.
Community Dialogue	Build ongoing interactive relationships with consumers by creating intrigue and anticipation.
High Reach	High impact locations are strategically placed throught our markets.
High Frequency	Our networks deliver repeated exposures for increased impact.
Innovation	This new technology is transforming the industry into the most flexible and responsive of all advertising platforms.

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Premier Media's mobile advertising division penetrates the untapped flow of people—where they live, shop, work and play. Mobile advertising is an extremely effective medium due to its unique message delivery, versatility, and ability to penetrate a receptive audience. Through mobile advertising, Premier Media has the ability to reach your niche target market, or appeal to consumers with a variety of demographic backgrounds and buying interests. It’s an ideal way to follow the flow of shoppers and their spending power, ignite trends, and fuel demand for your products and services. We create new branding opportunities from rush hour to busy nightlife that connect with the viewer and reinforce brand image.

BENEFITS

Impact	Our mobile advertising vehicle is an evident and inescapable medium that will attract thousands of new prospects to your products and services.
Reach	Premier Media takes your message to areas where stationary media cannot reach.
Visibility	Premier Media will tailor an advertising campaign in a specific targeted region or event delivering your message directly to the consumer.
Flexibility	Whether it's a one-day sporting event, two-week promotion, or one-year city-to-city campaign, your needs will be met no matter what time of day you prefer to target.
Accountability	Our mobile advertising vehicle is equipped with a real time GPS tracking system. You will know that the vehicle is traveling in the markets you want to reach.
Turn Key	Premier Media can design, print, install, and deliver a mobile advertising vehicle with as little as two weeks of lead time.

EFFECTIVENESS

91% of all people notice words on trucks.
74% develop an impression about a company based on its products and graphics.
29% base buying decisions on vehicle graphics.
97% Recall Rates on mobile advertising
Outdoor Advertising Magazine TACA's Market Research July/August 2002
91% of Target Audience notices both graphics and text
(Courtesy: Outdoor Advertising Association of America)

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Premier Media has been helping customers solve their advertising needs with stationary billboards. With a proven track record spanning over 10 years we offer inventory of spanning throughout western Pennsylvania, New York and most recently central Pennsylvania.