Archive | Advertising

4/1/14 – Premier Media LLC New Digital Billboard In Lancaster, PA

PREMIER MEDIA, LLC ANNOUNCES NEW DIGITAL BILLBOARD IN PROMINENT LANCASTER, PA LOCATION April 1, 2014.  Premier Media, LLC, a Pennsylvania Outdoor Advertising Company has announced a new digital billboard in the Red Rose Commons of Lancaster, PA. Located on the grounds of Red Rose Commons Shopping Plaza, the placement of the display allows for maximum […]

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CONNECTING THE DOTS: A PRACTICAL OVERVIEW

Connecting the Dots:  A Practical Overview of How Psychology & Neuroscience can Influence Ad Effectiveness This paper is intended to synthesize three areas of neuroscience and psychology that can directly influence the effectiveness of ad design.  Specifically, the author sought to connect the areas of perception, emotion and memory and to show the roles they […]

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